Worked with Tonik skincare founder to create their About us page. The skincare range is designed for women aged 40-65. The founder was keen to highlight few major defining features such as natural ingredients, designed for mature skin, no animal testing and suitable for vegans. He also wanted to distinguish his skincare line from mainstream products in this page.
Every single page is an opportunity to provide solutions to your clients! Using a tone that was both casual yet luxurious, I highlighted how this skincare line was different from most products sold by large skincare companies. I created this About Us page taking each feature and turning it into a benefit for the target audience. By honing in on their pain points, I delivered an About Us page with a solution- a range of skincare products designed keeping the target audience in mind.